A lot of people cringe when they think about selling something. They say they don’t want to be pushy or don’t want to experience rejection.
I’ve got a surprise for you – we are all in sales and we all negotiate.
Whether or not you do it for a living doesn’t matter. We all sell. We all negotiate. Remember the baseball cards you used to trade as a kid? You were selling. Example – I’ll give you my Mark McGwire 85 Topps rookie card for your Ken Griffey Junior Upper Deck rookie….Okay, I’ll do it, if you also throw in that Barry Bonds rookie card.
I’ve been in corporate sales for 12 years. I can assure you that basic fundamentals of negotiation and selling at a high level aren’t too different from what we did as kids. For example, in the story above each card had a certain value assigned to it. One was an “official” book value. The other is the value each kid placed on that card. Maybe the McGwire card was worth $50 and so was the Griffey card, but to the kid with the Griffey card, his was worth more (maybe it was a Christmas gift or something). That’s why he added the Bonds card as well. Make sense? Read more